What Makes DMARC & BIMI so Important?
Hackers have been preying on the hospitality industry for a while now, specially the last few years. The industry is one of the top five under frequent attacks of ransomware. Most of them opt for email phishing as their preferred way of scamming. They take advantage of unprepared companies and their weak spots; that’s why this MO is so popular among them. Email phishing is all about social engineering; it mainly relies on human emotion, tricking someone into believing the message comes from a reliable source.
Nowadays, most hackers don’t even try using the back door anymore to intrude into a network. In most cases, the companies themselves open the front door for them. The lack of implementation of efficient protocols into the company can potentially lead to catastrophic consequences. Suppose it’s well known that email phishing relies on human emotion. Naturally, there are other tools to avoid what could potentially be a total catastrophe for the company.
Providing proper capacitation for the staff at the hotel is the first and most important line of defense, but not the only one. Some tools will upgrade the level of security in your hotel network, such as DMARC & BIMI that will help make the process better, more accessible, and overall safer.
Short for Domain-based Message Authentication, Report, & Conformance, DMARC is a protocol of authentication. The main goal it has is to avoid the exact impersonation of a domain by protecting it. DMARC uses security protocols such as DKIM (DomainKeys Identified Mail) and SPF (Sender Policy Framework) to ensure that sent emails that use your domain are legitimate. Both protocols that help with the authentication of emails, are used to detect spoofed email addresses and stop email phishing attacks. That way, hackers can’t pretend to be your brand, phishing third parties involved, and potentially damaging your company’s reputation.
The consequences that your hotel can suffer because of an impersonation attack can be devastating. Most companies consider that size is one of the main factors that hackers consider when performing an attack. In reality, hackers are here to take whatever they can, no matter the size. It is also true that more prominent hotels might be able to deal better with the consequences, while it can be the end for a smaller one.
What is BIMI?
Brand Indicators for Message Identification, or BIMI, has a goal to identify relevant information within emails. It uses cues that are visually relatable to the logos and branding guidelines. In recent years, hospitality businesses have become more aware of the importance of BIMI in fighting spam. Email users get info about a brand’s identity through BIMI which uses Verified Mark Certificate (VMC).
Important companies such as Google, Fastmail, and Yahoo now enable businesses to attach logos to authenticated DMARC emails. However, hotels should consider that DMARC is a prerequisite for the use of BIMI.
Considering that 81% of consumers claim that to buy from a brand, they must be able to trust them. Here are some of the most significant repercussions:
- Stolen money
- Data breach
- Stolen sensitive information
- Great financial penalties
- Irreparable damage to the hotel’s reputation
- Deterioration of company’s health
- Loss of consumer trust
Main Benefits of BIMI and DMARC for the Hospitality Industry
Besides the clear security advantages, DMARC & BIMI also provides many pros that can improve the company in general. By integrating DMARC into your security system, you’re stopping hackers from impersonating your brand. It creates a level of confidence and builds trust between you and your recipients. It will mean that your emails will come from a source that has been authenticated, which will naturally improve domain reputation and deliverability rates. A positive impact is created on the inbox placement.
What the Future Holds
Unfortunately, only a bit more than 6% of the hospitality companies are fully DMARC & BIMI compliant. It’s clear that there’s a significant area of opportunity for cyber attackers to make a move and take advantage of the situation. Remember that the sector is one of the most alluring because of all the customer information ready to be abstracted. Keep in mind that when talking about cybersecurity, prevention will always be the best option. Make sure to have the right tools that your company needs, to stay safe.